Business From Home: The Four Legs To A Successful Home Based Business?
**Rod Saunders** In Cornwall UK
Business From Home:
Imagine your Business from home as a table with four legs. To be perfectly functional it needs all its legs for support. Discussed here is a simplified over view of the structure to successful Internet marketing based at home. The Internet offers a growing, very cost effective, efficient method to market internationally, if done correctly!
1. Your offer:
- Be it your own product/s or service.
- Someone else’s, which you market as an affiliate.
- A combination of the above.
2. Your business sales platform.
- Your own online website, business blog, E Bay, Amazon etc.
- Squeeze page/ opt in to build up a mailing list or customer data base of happy prospects.
- E Mailing system to communicate with your list, build rapport and trust by providing value.
- A sales funnel to get repeat business from home.
- Work on both front end AND back end sales!
- It is far easier and cost effective to sell to existing customers than it is to find new ones.
3. Marketing.
- Advertising using banners, sales pages, press releases, articles, reviews.
- Paid for ads such as; Google Adwords, Facebook ads, Yahoo and MSN.
- Social networking and book marking, like posting on Twitter, your niche forums etc.
- Free classified ads like Craigslist, www.freeads.com and so on.
- Your own Blog, Squidoo, Blogger…
4. Traffic.
Having the best product, service, sales page, sales funnel, website remains a white elephant until you get more traffic to your blog or website. While most of the above helps you get traffic, concentrating on getting traffic creates the momentum that carries the business forward.
Who are you and why would your prospect buy from you?
It must be remembered that people buy from those they can trust. They must be confident that your product, service, business and you will provide what they paid for. This confidence can be achieved through a number and combination of ways.
- Prospects need to get to know you (know, like and trust).
- Realise the value of your offer.
- Make it easy for them to buy from you.
- Offering testimonials from previous customers.
- A firm no nonsense guarantee with a choice of secure payment systems.
Communication lies at the heart of this type of business. IT IS THE WORDS YOU USE, the professionalism of your presentation, the value you offer; either in text, audio or in person that markets your business. Combined these 4 pillars hold up your business from home, that grows your bottom line…
Here’s my “Work from home review”.
To your upward and onward success.
**Rod Saunders**
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