Online Marketing Strategy:

How To Structure Your Business Sales Funnel?

   This is where the magic lies! The concept of a marketing sales funnel as an online marketing strategy.

1. What is easier, to sell something or to give it away? For most of us it would be to give it away, as most people love FREE…  Giving something away does nothing for our bottom line unless there is a reason.

     The reason: By giving away a product is a way of introduction. A means for your prospect to  realise the benefits gained from dealing with you. Normally free content is offered in exchange for their contact details, which allows for further relationship building. The benefactors details could be an e-mail address, phone #, or postal address.

• Free content builds your list of targeted “possible” prospects for future online promotion.                                                                                     
• Auto responder services will automate this process all for you.
• Sign up to a reputable service such as Aweber to create an account.
• This is a small investment, well worth it’s weight in gold.
• Tutorials lead you through the set up that generates a script to be install on your blog or squeeze page website.
• This script can be placed on any html page that generates an opt in box to get your free offer.
• Next in the thank you page just before their free download, offer a low ticket product with added value with further benefits too good to refuse.
• Your prospect, when they buy becomes your satisfied customer.
• Make them a “Happy Customer” by providing value.  
• This is the absolute basics; as “Happy Customers” then become repeat customers with further sales.

2. Online Marketing Strategy two; “Called the Back End”.

      What happens next can become a very carefully thought through out sales funnel. One of the best and oldest sales tricks used by MacDonald’s, Kentucky Fried Chicken and most successful businesses is this. They offer at the point of sale, an upgrade to your order.

“Do you want chips or a drink with that?” 

An impulse buy would  immediately add profit to the transaction. The wallets out and the buyer thinks; “Not a bad offer, why not?” – Extra income through a small tweak to the presentation!!!

A whole online marketing strategy course will be offered in the coming weeks that teaches a complete sales funnel set-up, so stay tuned for more quality content, tips and ideas.

To your Business Success.

**Rod Saunders**

Filed under: marketing by Rod