Online Strategic Marketing; Your Six Point Action Plan.

Rod Saunders

What’s Your Online Strategic Marketing Plan?

……Do you have one?

“Your Online Strategic Marketing Future Is That Time You Wish You’d Done What You’re Not Doing Now;

     Want to grow your bottom line? You need a clear and simple plan to follow and build from.
Having a set objective is key to any online marketing strategy.

     Here is a six point action plan for your Internet marketing business growth strategy.

1. Branding:
     Successful marketing centres around your ability to build your profile around your unique ideas and abilities. On the Internet people buy from those they can trust, who they know can deliver on their promises. Earnestly promote yourself; get your name, picture, expertise, passion out there- get recognised.

2. Build Your Marketing Platform.
     The most successful way is to start a blog. Writing about your passion, ideas, tips, strategies gathers a following of interested prospects.
You become know as the teacher of this knowledge. Trust, recognition, and confidence develops in your readers minds as someone to turn to.
Done correctly your blog not only promotes who you are, it also attracts targeted prospects to your door.

3. Build Your Customer Base, List Building.
     What is easier, to sell something or to give it away? Giving away excellent free material in exchange for their contact details is a fair exchange. Using Auto responder services like the one I use at the top right hand side of this page captures visitors onto your mailing or contacts list. Building your own list of interested and active members broadens your marketing platform. Keeping regular contact as reminders of your services, benefits or products further builds your relationship through E-Mail, Skype or phone.

4. Leveraging Social Media To Broaden Your Exposure.
     Set up accounts in the hot Social media sites such as Facebook, Twitter, Myspace, Stumble upon for further promotion. Share your blog content on these sites to grow your following, enhance your brand, build valuable back links that draws further visitors to your blog. See your blog as the central hub of a wheel with multiple spokes that supports your business. The centre of a spiders web that captures for your business further leads.

5. Virally Spread Your Brand.
     Giving away free content such as; your E-Books to your members, tutorial videos on YouTube, articles published in popular ezine article directories such as EzineArticles.com. Each of these need to have links in them to your blog. As your work becomes recognised and popular, it virally spreads even further beyond your ever expanding circle.

6. Build An Effective Sales Funnel.
     This is where the magic lies! There are many ways you can structure this. The idea is for your prospect to first realise the benefit they will gain from dealing with you. Free content is the introduction. Next offer a low ticket product with added value with further benefits that is just to good to refuse. Happy customers then become repeat customers.

    Keep coming back for more content just like this or get on my mailing list to keep updated with my latest posts. Fill in your name and a valid email address in the Free News letter form at the top right hand side of this page and I will send you my latest content.

That basically is your six point online strategic marketing action plan to attraction marketing. Working smarter and more effectively to grow your bottom line.

**Rod Saunders**

Filed under: marketing by Rod